Lets user choose the show parameters

Historical analysis

Calculates the optimal breaks based on historical performance

Slot selection

Allows the user to select the time slot for ad break analysis

Predictive model

Runs regression to calculate ad drop %

* Optimal ad breaks are calculated using historical data for the selected slot. Breaks with the lowest ad drop% and higher GRP contribution are prioritized. They are further filtered to eliminate breaks with very low GRPs

Projected Ad Drop %